Sovereign Travel
Client: DLKW Dialogue

Brief
Refresh of existing subscription magazine.

Target Market
Current and lapsed customers.

Solution
The previous incarnation of 'Arrival' had been more brochure than magazine; more hard sell than soft sell. Clean typography and stunning photography dominate in a new approach that allowed the customer to browse in a more leisurely way, yet still retained the sense of luxury and quality associated with the Sovereign brand.