Sotheby's Institute of Art
Client: Sotheby's Institute of Art – London

Brief
SIA are the one of the leading art institutions in the UK's (indeed, in the world). They had just taken control of the New York Institute so the branding had to be adjusted to reflect this. Previously, all promotional material had been quite heavy, dark and slightly dated and not really appealing to the modern, design savvy candidate. A complete refresh was required.

Target Market
Potential students – college leavers and individuals.

Solution
We developed a modern, crisp and slightly funky 'gallery' feel for the website and collateral, that still retained a sense of professionalism and presented a serious opportunity to follow a career in the art industry.