Kidd Rapinet
Client: Kidd Rapinet Solicitors, London
www.kiddrapinet.co.uk

Brief
With 7 offices in the UK, the firm of solicitors are a rapidly growing organisation. To celebrate their 50th anniversary in 2008, they realised it was time to update a tired brand with a revitalised one to reflect their modern focus and innovative, original approach to this rather traditionally perceived industry. This included the redesign of the existing brand, stationery and website.

Target Market
UK and Europe-wide business market.

Solution
A simple yet flexible brand structure, focusing on a conversational tone of voice and quirky, approachable visuals to reinforce the modern focus of the company. We concentrated on the idea that it is the 'people that make the oganisation' and therefore allowed them to become the heroes on the website. The site also boasts a full content management system.