HSBC Research
Client: HSBC Bank

Brief
A subscription service that offers the latest financial market reports, forecasts and data. The existing site was under subscribed and not delivering information in a digestible way. (Not surprising considering it looked like an Excel spread sheet!)

Target Market
City financiers, stock brokers etc. including HSBC staff.

Solution
Ascend created a clean and clear layout, with colour coded navigation with compartmentalised information. Adding functionality such as easy to use search facilities, analyst info, recently viewed reports and a user blog enhances the user experience and adds 'stickiness'.

The result is an easy to use, content rich site that delivers data in an unfussy, considered way without falling into the trap of appearing too commercially focused and arrogant.

“Ascend understood our requirements from the word go and never failed to impress us with innovative suggestions and creative input. Whilst others concentrated on look and feel, Ascend dove much deeper to get to the essence of the HSBC Research brand, the functionality required and ultimately the user experience. The result is fantastic and far beyond our expectations. Thanks Ascend for all your hard work, very much looking forward to the next project!”

Kelley Watson
Brand Manager
HSBC Bank