Harvey Nichols
Client: Spirit IC

Brief
The existing Harvey Nichols quarterly magazine was underachieving. Too much choice, lack of focus and very little sales push.

Target Market
Male and female consumers, via in store placement and direct mail.

Solution
In an effort to condense the offer, we developed the publication ‘One HNdred’ - incorporating the existing HN magazine branding and focusing on the 100 must have fashion items of the season. A double fronted cover overlaying images of a man and a woman overcame the problem of dual gender audience appeal.