Capital Radio
Client: DLKW Dialogue

Brief
Promote the new on-air celebrity karaoke competition "Who's Doing Who?" and raise the profile of Capital Radio amidst falling listener numbers.

Target Market
London radio listeners, aged 20 - 45.

Solution
Designing the logo to be applied to all the advertising led to the overall concept of secrecy and rumor with sexual innuendos thrown into the mix. A total of 8,000 six sheet posters were produced for adshells all over London as well as a host of other ambient media. (Unfortunately "Is Robbie [Williams] doing Will [Young]" met with certain concerns when seeking approval from the artists' agents.)